Luke DaMommio
Sr. Director Brand & Product Marketing
MY STORY
I have always been floating between the creative and strategy sides of marketing. Early on in my career, I was not quite sure where I fit in and was concerned that I was destined for limbo. Then, I found that I can combine my creative energy and my business/strategic acumen by working closely with product teams.
Fast-forward and I now build a deep understanding of customers, culture, and competitors and then use that clarity to influence not just how a company advertises, but what it creates and what it stands for.
I have built product experiences that 10x'd leads for Airbnb, repositioned Sling TV to have their highest subscriber counts in years, and was integral in flipping EBITDA from negative to positive for AirDNA through new ideal customer profiles and lifecycle segmentation.
AI tools have supercharged my ability to research, strategize, and execute on top of managing teams, and I am looking to make an impact at a company where I can drive real business results across both marketing and product.
Experience
Head of Brand & Product Marketing
Sling TV
·
2022 - 2024
Captured 2.5MM+ gross subscriber additions in 2022 and delivered 4 of the highest single-day subscriber milestones in company history by commanding a $20MM annual brand P&L and steering a high-performing team of 7 marketing professionals across highly optimized, omni-channel campaigns.
Incentivized long-term customer retention and transformed customer data into product innovation by utilizing Voice of Customer (VoC) and competitive intelligence to conceptualize and launch the streaming TV industry’s first-ever Customer Rewards Program.
Sr. Brand & Product Marketing Manager
Sling TV
·
2021 - 2022
Incubated and scaled a brand-new free streaming service from thousands to 3MM+ Monthly Active Users (MAUs) in under one year, building a massive top-of-funnel conversion pipeline, engineering an integrated GTM framework, optimizing freemium conversion paths, and deploying advanced customer segmentation.
Deepened market differentiation in a hyper-saturated, hyper-competitive OTT landscape by authoring and executing a comprehensive, multi-year brand strategy that completely redefined the network's corporate vision, mission, visual identity, and product architecture.
Founder
2Fourteen Films
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2013 - 2017
Built a profitable boutique production shop with zero outside capital, managing everything from client pitches and creative direction to equipment logistics and bottom-line P&L.
Engineered a strategic pivot into new commercial and private production markets that drove consistent YoY revenue growth and expanded our baseline cash flow.
Directed and produced multi-platform visual assets for local brands, writers, and artists, sharpening the creative craft that ultimately launched my agency career.
Education
Bachelor's Degree in Business Management
st. john's university
·
new york, new york
Dean's List, Magna Cum Laude
awards
Skills
Brand Strategy & Positioning
Growth-Focused GTM Strategy
Customer Segmentation & ICP Development
Category Design
Brand-Product Integration
P&L Ownership
Customer Insights & Analytics
Voice of Customer (VoC)
AI-Driven Campaign Development & Analysis
Product Innovation
Cross-Functional Alignment
Advanced Brief Writing
Creative Direction
End-to-End Creative Production
Languages
English
Native